Future Generali is one of the leading general insurance companies in India.
In collaboration with Ogilvy and Mather, we made an entertaining spot that highlighted the flexible nature of their insurance plans.
The approach that was taken by Pushi and the agency creatives Sumanto Chattopadhyay and Sukesh Nayak was to have one actor play multiple Bollywood characters considering it is such a widely consumed medium in India. The brand also was very open to the concept of explaining complicated financial terms in a fun, humorous way.
Since the spot was a one man show, the casting was extremely crucial. The spot had a very executable plan with one actor playing many characters.
Shot by Anil Mehta, the ad turned out to be an extremely fun-filled and entertaining spot for us as well as the audience.
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